This is the kind of coat that does most of the styling for you. Slip it over a simple sweater and jeans and KOOI’s rich floral design immediately transforms the whole outfit. Large flowers in turquoise, fuchsia, green, lilac and cream cover the coat, creating something new to discover from every angle.

The light background allows the vivid colours to shine, while the darker outlines give the pattern depth and definition. Look more closely and you will notice even more: delicate lines within the petals, graphic details and colours that subtly blend into one another inside the flowers.

The high collar frames your face beautifully, especially when the coat is fully zipped. Wear it slightly open and the look instantly becomes more relaxed. The long zip creates a calm vertical line through the colourful design, while the pockets are incorporated so cleverly into the pattern that the flowers remain the focus.

The back deserves just as much attention. The floral design continues all the way across it, with more large flowers and leaves creating a striking view from behind. This is a coat that looks just as beautiful when you walk away as it does when you arrive.

With so many colours in the design, it is surprisingly versatile. Dark denim creates a relaxed, contemporary look, black makes the colours appear even richer, while cream or grey trousers soften the overall effect. You can also pick up the turquoise, fuchsia or green in a scarf or bag when you want to emphasise one particular shade.

The coat is made from 80% lambswool and 20% polyamide. The high lambswool content provides warmth and a soft appearance, while the polyamide contributes strength and shape retention. Because the coat is unlined, the distinctive character of the knitted fabric remains beautifully visible.

A coat for a woman who loves colour and prefers something she will not see everywhere else. It is the kind of piece that brings new possibilities to even the simplest wardrobe and that you will reach for whenever you want your outfit to make a little more impact.

• Brand: KOOI Knitwear
• Model: Majavel
• Fit: Feminine fit with long sleeves and high collar
• Composition: 80% lambswool, 20% polyamide
• Colour palette: Cream with turquoise, fuchsia, green, lilac, light blue and black
• Details: Unlined knitted coat with a large graphic floral design, high collar, zip fastening and side pockets
• Production: Sustainably and artisanally made in Europe (Serbia)
• Care instructions: Hand wash or use a cold wool wash programme; preferably wash with a mild wool detergent and dry flat to keep the shape and fibres in optimal condition

The story behind the brand KOOI Knitwear
Somewhere between the vast Baltic forests and the clear, cold air of Northern Europe, KOOI Knitwear was born – a brand that doesn’t simply make sweaters, but weaves stories about nature, freedom, and the courage to be different.

At KOOI, everything revolves around colour. Not muted tones, but vivid patterns reminiscent of folklore, winter celebrations, and cherished memories. Every sweater, jacket, and cardigan tells something about its northern roots – raw, honest, and full of character. Inspired by traditional Baltic motifs, KOOI’s designers turn them into wearable works of art with a modern edge.

When you put on a KOOI cardigan, the first thing you feel is energy. Rich jacquard patterns, unexpected colour contrasts, and soft, warm yarns come together in a joyful harmony of tradition and modern design. KOOI uses high-quality natural fibres such as lambswool and merino wool, often blended with a touch of polyamide for extra comfort and durability.

Each piece has its own personality. The front may be bold and colourful, the back more serene – just like life itself, never perfectly balanced. It’s precisely these subtle differences that make KOOI so human and real.

KOOI Knitwear is made for those who love to surround themselves with colour, warmth, and individuality – clothing that brings a smile, even on the coldest days of the year.