Imagine this: you are wearing simple dark trousers, a quiet sweater and this KOOI coat over the top. That is really all you need. The moment you put it on, your whole look gains colour, personality and something unmistakably special.

The large flowers are impossible to ignore, yet it is precisely the colour combination that makes this coat so easy to wear. Petrol and turquoise add freshness, soft pink and lilac soften the design, while ochre brings warmth. Everything comes together against a deep brown base, giving the coat a rich and stylish appearance rather than an overpowering one.

The high collar makes a real difference. Fully zipped, it frames your face and gives the coat a strong, almost sculptural presence. Worn slightly open, it instantly feels more relaxed and effortless. You decide how much attention you want to attract that day.

And this is the kind of coat that remains beautiful when you turn around. The floral design continues generously across the back, with large shapes and unexpected changes of colour. So you do not only make an impression when you enter a room, but when you leave it too.

With dark denim, the coat feels relaxed and modern. Black or chocolate brown makes it look more polished. And if you feel like bringing one colour forward, choose a bag or scarf in petrol, soft pink or ochre. You will soon discover just how many different looks are hidden within this one coat.

The coat is unlined and made from 80% lambswool and 20% polyamide. The lambswool gives the knit warmth and softness, while the polyamide helps it retain its shape. Because the coat is unlined, it remains supple and the knitted fabric retains its natural feel.

This is not the coat you buy when you want to disappear into the background. This is the coat you reach for when you feel like wearing colour, receiving compliments and enjoying that wonderful feeling that your outfit is exactly right.

• Brand: KOOI Knitwear
• Model: Majavel
• Fit: Comfortable fit with long sleeves and high collar
• Composition: 80% lambswool, 20% polyamide
• Colour palette: Deep brown with petrol, turquoise, soft pink, lilac and ochre
• Details: Unlined knitted coat with a large graphic floral design, high collar, zip fastening and side pockets
• Production: Sustainably and artisanally made in Europe (Serbia)
• Care instructions: Hand wash or use a cold wool wash programme; preferably wash with a mild wool detergent and dry flat to keep the shape and fibres in optimal condition

The story behind the brand KOOI Knitwear
Somewhere between the vast Baltic forests and the clear, cold air of Northern Europe, KOOI Knitwear was born – a brand that doesn’t simply make sweaters, but weaves stories about nature, freedom, and the courage to be different.

At KOOI, everything revolves around colour. Not muted tones, but vivid patterns reminiscent of folklore, winter celebrations, and cherished memories. Every sweater, jacket, and cardigan tells something about its northern roots – raw, honest, and full of character. Inspired by traditional Baltic motifs, KOOI’s designers turn them into wearable works of art with a modern edge.

When you put on a KOOI cardigan, the first thing you feel is energy. Rich jacquard patterns, unexpected colour contrasts, and soft, warm yarns come together in a joyful harmony of tradition and modern design. KOOI uses high-quality natural fibres such as lambswool and merino wool, often blended with a touch of polyamide for extra comfort and durability.

Each piece has its own personality. The front may be bold and colourful, the back more serene – just like life itself, never perfectly balanced. It’s precisely these subtle differences that make KOOI so human and real.

KOOI Knitwear is made for those who love to surround themselves with colour, warmth, and individuality – clothing that brings a smile, even on the coldest days of the year.