Some garments complete an outfit; this JEi'S cardigan transforms it. The distinctive design is fully reversible and can be worn on both sides. Buttons run along both the front and the back, allowing you to decide which side takes centre stage that day.

On one side, you see a collection of colourful historic coats of arms against a deep black base. Royal blue, warm cognac, gold, red and green give each emblem its own character. The sleeves are scattered with small gold-toned fleur-de-lis motifs, creating an effect almost reminiscent of a modern woven tapestry.

Turn the cardigan around and an entirely different composition appears. A large, richly detailed historic scene forms the focal point, surrounded by the same small fleur-de-lis motifs. The blue edging along the neckline and hem and the cognac-coloured button band create a beautiful contrast with the black.

That is exactly what makes this cardigan so enjoyable to wear. One day, let the individual coats of arms take centre stage and combine it with simple black trousers. The next time, turn it around and let the large artistic motif stand out over a skirt or jeans. One garment, yet a different impression every time.

The cardigan is made from 100% extra-fine merino wool. This high-quality wool feels exceptionally soft and fine, provides natural warmth and is comfortable to wear without feeling heavy. As a result, not only does the spectacular design come beautifully into its own, but the cardigan also feels particularly pleasant against the skin.

The presentation matches the special character of the cardigan perfectly. It is delivered in a beautiful box, making the unboxing part of the experience. A wonderful gift for someone you would like to surprise – or simply for yourself, because sometimes a special piece of clothing is the nicest gift to receive.

This is fashion for a woman who enjoys wearing something truly distinctive. You need to add very little: let the cardigan tell the story and keep the rest of your outfit understated. And whenever you feel like something different, simply turn it around.

• Brand: JEi'S
• Model: Reversible cardigan with coats of arms
• Fit: Feminine fit with long sleeves
• Composition: 100% extra-fine merino wool
• Colour palette: Black with royal blue, cognac, gold, red, green and cream
• Details: Fully reversible design, button fastening on both wearable sides, coats of arms, fleur-de-lis motifs, contrasting borders, two distinctly different designs and presented in a beautiful box
• Production: Sustainably and artisanally made in Europe (Italy)
• Care instructions: Hand wash or use a cold wool wash programme; preferably wash in a protective laundry bag with a mild wool detergent and dry flat on a towel to keep the shape and natural fibres in optimal condition

The story behind the brand JEi'S
The story of JEi’S doesn’t begin at a sketching table, but inside the mind of one woman: Letizia Denaro. An Italian creative spirit with an unstoppable urge to blend colour, emotion, and character into knitwear that feels more like art than clothing.

As a child, Letizia drew patterns on napkins, notebooks, and even walls — anything flat became her canvas. Years later, she transformed that playful creativity into her own brand: JEi’S. The name is a nod to her roots, her family, and her love for fashion that dares to stand out.

What Letizia designs often feels almost enchanted: colours that dance, jacquards that whisper stories, and silhouettes that make women shine as if they carry their own spotlight. She always says: “Knitwear should lift your mood, not hide it.” And you feel that in every collection.

In her studio, she works with small production teams, always with an eye for detail and a near-obsessive love for perfection. Every piece passes through her hands several times before it becomes 'Letizia-approved'.

So JEi’S is not just a fashion brand. It is Letizia’s world — full of courage, colour, Italian warmth, and personality. And anyone who wears JEi’S is wearing a piece of her dream.