Some colours have an immediate effect on you. The vibrant fuchsia of this KOOI jacket is combined with warm coral, pink and deep dark blue, creating a distinctive design that feels uplifting without losing its stylish character. Put it on and a simple pair of black trousers or dark jeans instantly takes on a completely different look.

The pattern has an almost illustrative quality. Large flowers, leaves and imaginative shapes flow into one another, with graphic lines giving each motif extra definition. Because the dark blue keeps returning between the brighter colours, the overall design remains beautifully balanced.

The front is visually calmed by the vertical zip fastening. It gives the jacket a contemporary look and makes it easy to wear in different ways: fully zipped when you want the design to take centre stage, or slightly open over a simple top for a more relaxed look.

And do not forget the back. Here the design is given plenty of space, with large floral shapes and striking areas of colour that ensure the jacket continues to attract attention as you walk away. This is not a piece that is only interesting from the front.

Pair it with black to make the fuchsia and coral shades shine at their brightest. Dark denim gives it a more casual feel, while a calm cream or sandy shade beautifully brings out the warmer tones in the pattern. You hardly need to think about accessories; the jacket already has plenty of personality of its own.

The composition of 70% organic cotton and 30% viscose gives the knit a natural appearance with a supple feel. Because the jacket is unlined, it remains pleasantly lightweight and allows the texture of the material to come through beautifully.

Perfect for a day when you have no desire for a predictable outfit. One zip and a generous dose of colour are really all you need.

• Brand: KOOI Knitwear
• Model: Juno
• Fit: Comfortable fit with long sleeves and round neckline
• Composition: 70% organic cotton, 30% viscose
• Colour palette: Fuchsia, coral, pink, deep dark blue and warm orange accents
• Details: Unlined jacket with zip fastening and a rich graphic design of flowers, leaves and abstract shapes
• Production: Sustainably and artisanally made in Europe (Serbia)
• Care instructions: Hand wash or use a cold delicate wash programme; preferably wash with a mild detergent and dry flat to keep the shape and fibres in optimal condition

The story behind the brand KOOI Knitwear
Somewhere between the vast Baltic forests and the clear, cold air of Northern Europe, KOOI Knitwear was born – a brand that doesn’t simply make sweaters, but weaves stories about nature, freedom, and the courage to be different.

At KOOI, everything revolves around colour. Not muted tones, but vivid patterns reminiscent of folklore, winter celebrations, and cherished memories. Every sweater, jacket, and cardigan tells something about its northern roots – raw, honest, and full of character. Inspired by traditional Baltic motifs, KOOI’s designers turn them into wearable works of art with a modern edge.

When you put on a KOOI cardigan, the first thing you feel is energy. Rich jacquard patterns, unexpected colour contrasts, and soft, warm yarns come together in a joyful harmony of tradition and modern design. KOOI uses high-quality natural fibres such as lambswool and merino wool, often blended with a touch of polyamide for extra comfort and durability.

Each piece has its own personality. The front may be bold and colourful, the back more serene – just like life itself, never perfectly balanced. It’s precisely these subtle differences that make KOOI so human and real.

KOOI Knitwear is made for those who love to surround themselves with colour, warmth, and individuality – clothing that brings a smile, even on the coldest days of the year.